What Businesses are Doing to Help During the Pandemic?

Over the course of just a few months, Coronavirus has changed the world as we know it. Almost every market has been impacted and has had to make changes to ensure they come out stronger. There are numerous opportunities for businesses who want to help others and use this time to prioritise and plan for the future.

Businesses Supporting Their Employees & Customers

Brewdog

We recently partnered with Brewdog, who recently started to manufacture sanitiser to donate to local charities and hospitals in need. We have been fortunate enough to be able to help them by setting up sanitisation stations at their headquarters as well as their distribution warehouses.

Shpock

The online marketplace Shpock, have agreed to pay up to 50% of courier fees to prevent people from seeing each other when buying or selling second-hand items. They have also created volunteering schemes in local communities, such as grocery shopping or delivering medicine by creating adverts with the hashtag #shpockhelpers.

Amazon

Other businesses have supported customers by simply changing policies to avoid inconveniences. This includes extending refund periods, gift cards lifespans and more. Many have also started offering discounts for customers to use online.

Amazon, for example, is prioritising deliveries for essential items. This allows them to help those who may be especially vulnerable to the virus at this time.

Businesses Supporting Frontline Workers

Many businesses are doing what they can do help the nation, and more specifically, the NHS to cope with the global pandemic. Everything from creating Personal Protective Equipment (PPE) to thanking the NHS for their hard work.

Addison Lee

Public transport company Addison Lee has started a fundraising campaign – “Donate a ride” which allows people to donate money for NHS staff to get a ride from their homes to the hospital for work. Over £150,000 has already been raised for the NHS heroes, which has resulted in 9,000 free trips for NHS staff to 63 hospitals in London.

Dettol

The cleaning giant, Dettol, are donating 150,000 care packages to NHS staff. These packages include antibacterial products and other cleaning items to help NHS staff keep their homes as clean as possible.

Headspace

Headspace – a mindfulness app, is also offering free limited-time premium access for NHS staff. This is to help boost their mental health and encourage meditation and relaxation – keeping the frontline workers in the best mental state they can be in.

Our Commitment

Here at Versatile, we’re doing what we can in an unprecedented situation. Therefore, we’re continuing to offer short term temporary mobile display units that can be used for an array of purposes.

We have deployed such mobile units for healthcare clinics, as well as meeting and presentation spaces as an alternative to large events that have been cancelled, complete with air conditioning, WIFI, and stand-alone power supplies.

If you have any questions about the services we are offering, contact us today.

We’re in the centre of a maelstrom the likes of which hasn’t been seen since the Second World War. However, with many businesses slowing down, it provides an opportunity for them to take a step back and evaluate their plans for the future.

In the following article we’ll talk through what businesses can do to make the most of this extended period of inactivity, such as preparing contingency plans, planning for the future and what to do when everything begins to start rolling again.

Contingency Plans

Marketing and events teams across the world, ourselves included, are now focusing the spotlight on ensuring that annual targets are still achieved in 2020. If nothing else, the past few weeks have been a timely reminder of the need for backups and contingency plans – which is no bad thing.

While the value of trade shows is incredibly essential, it does highlight the importance of having multiple ways to reach and communicate with consumers.

In the future, businesses must ensure they consider any contingency measures that can be rolled out when times are tough. These measures, of course, need to be attainable and must tie in closely with the overall marketing plan to withstand major bottom-line disruption.

For some, one event in the year may be the “money earner” and it’s often one that has taken an enormous amount of effort and capital to achieve. What’s important at this time, is to sit down as a team and decide how best to move forward to ensure that when the event does happen, it’s a good as it can be.

This way not only are businesses using this extended period wisely, but the event will be all the better for it because downtime has been used more productively to improve the business.

How Can We Prepare to Get Back to Normal?

While there is no clear-cut way to answer the question of when things will get back to normal, we must use this time prudently to get back up and running as fast as possible when we’re able.

It’s important to remember that once things do kick off again, it will do so quickly, and competition will be fiercer than ever. However, by being smart, and prepared, businesses can keep up with demand and hold their own in, what will be, a fast-paced marketplace.

Communication

At a time like this, communication is incredibly important, both with team members and with customers. By continually communicating with team members, if they’re working from home or unable to come to work, it means they still feel a part of the process, which keeps them engaged and ready to go once things get moving once again.

Communicating with customers is another crucial point here, as it’s important to keep them involved to keep that buzz and excitement through, what is, a challenging period. Email and social media channels are an absolutely perfect way to do this.

Get a Leg Up on the Competition

Understandably, many businesses will begin to scale down during this time. However, as competitors begin to slow-down, companies that have the capital, may wish to consider doing the exact opposite.

It may sound slightly counter-intuitive, but by creating plans and allocating budgets ready to roll-out once the lockdown has been lifted, a business will have a significant strategic advantage over those which haven’t or were unable to.

Take this time to engage with your marketing department and the partners you have to consider how you might be able to gain more of the market share. It may be that you want to mock up new brochures, build a new app for your upcoming event, source investors or sponsors and plan how you can get in front of your customers to provide an experience like they’ve never had before. Now is a time for confidence and action!

Be Smart

Now could be the perfect opportunity for a business to hone its products and services. By communicating with customers, as we’ve already mentioned, businesses can fine-tune their product offerings based on what their audience wants to see. There are more people online now than ever, as such you have a captive audience, so why not set up an online survey to get some real insights?

If a business has had to postpone an event, now is an excellent time to run a fine-tooth comb through everything from staffing to logistics. Is there a possibility of saving money? Alternatively, could other areas of the event do with further investment, such as a greater emphasis on technology?

Takeaways

Although we are in unprecedented territory, and we have no way of saying with any certainty what might face us in the remainder of 2020, it’s entirely right that the health and wellbeing of society are safeguarded.

From a business perspective, planning ahead and using this time for reflection and improvement will provide enormous benefits once we are able to get back into the swing of things.

We are treading on entirely new ground, so it’s more important than ever to look out for one another and follow the government’s guidelines.

If you have any questions about anything we’ve covered in this blog, or you’re interested in discussing anything with us, get in touch today.

A well-thought-out corporate event experience is capable of generating an emotional response from your attendees, which is incredibly difficult to achieve when it comes to other forms of marketing.

Creating an emotional response amongst your audience, on the simplest level drives behaviour. So, basically the more people that are aware of your brand and what it stands for, the more they will consider buying from you and the more likely they’ll be to remain loyal.

In this piece, we’re going to cover the advanced event techniques you’ll need to employ to ensure your event delivers commercial value.

Creating an Effective Corporate Event Strategy

As with many things in life, success depends on an in-depth plan and a forward-thinking strategy. To pull off an event that really speaks to people, you’ll need to decide what you want to achieve and how accomplishing this will offer commercial value to your business.

As an organisation, you will need to spend time refining your thoughts, ideas and end-goals into a brief that maps out the structure of the entire event, from logistics, staffing and the overall creative concept.

Neglecting this phase means you’re only likely to create an event that fails to tap into the target market, but also costs you a great deal of time and money.

By defining a well-rounded strategy, your business can create an event that delivers real emotional impact, which provides on-brand messages and produces a bottom-line ROI and a tangible ROO.

Ask Yourself Why

For you to feature at an event that will ultimately be successful, it requires a purpose and a reason to exist. This is why it’s important to define ‘why’.

The ‘why’ in this instance, could mean any of the following:

Lead Generation

Many businesses use events as an effective way to generate leads, because they create a unique chance for sales professionals to speak face-to-face with so many potential customers to build up their sales pipelines.

Capturing this data is an excellent opportunity to showcase creative technology. For instance, the 2017 Cannes Lions had attendees wear Connect Bands, which enabled delegates to share information by bumping wrists. This data then synced with the Cannes Connect mobile app.

Capturing data digitally can make the process quick, fun and straightforward, without the need for physical paperwork or business cards.

Increasing Sales

Events can be a fantastic opportunity for businesses to make sales and increase revenue.

For this to be a success, you need to ensure that you make it simple for delegates to purchase a product or service, which means displaying in-depth product or service information, integrating a variety of payment methods, and deploying expert sales staff, who are trained to make the process as easy as possible.

New Products

If you’re exhibiting at an event to launch a new product, any successful launch will focus on three things:

• Offering information
• Demonstrating how the product or service works
• Encouraging delegates to find out more

The specifics behind the demonstration will vary according to the product or service, but when done correctly, product launches can showcase the experience of owning the product, generating real excitement.

While all events are unique, the successful ones are always those which are defined by a specific purpose, such as those we’ve mentioned above.

Whatever your overall goal is, it must be clearly pinpointed at the outset of the planning stage, so everyone involved knows precisely what is to happen and how they will measure success.

The Strategic Brief

The strategy should outline each crucial juncture on which the event will be built, covering everything from creative concept to the technical details of how everything will fall into place on the day.

This help to establish the purpose, style, direction and KPIs that define success. More specifically, you’ll need to answer the following questions:

“Who Are We and What Do We Do?”

This may sound like an obvious point, but you’d be surprised how many businesses fail to answer these questions succinctly.

For instance, a business may offer their services across multiple sectors, so it’s essential to clarify points like these from the outset correctly.

“How Does This Event Tie-In to Our Wider Business Strategy?”

As with any marketing activity you undertake, it’s a necessity to understand how it will marry with your business strategy. Ask yourself, what is your primary goal, and how will this event help you achieve what you need to as a business.

“What’s Our Target Market?”

You must establish whom you’re looking to target. Think about your key demographics and intended customer base.

“What Are We Competing Against?”

Who are you in the market with, and how does your product or service differ to theirs? Be sure to look into any previous events they’ve attended and pick out things you like and things you feel should be improved.

Design

Design plays a massive role in the experience that an attendee has. Your aim should be to create an environment that gives you the chance to connect with delegates in order to communicate crucial messages.

Your designs should, therefore, support and magnify your marketing message, which will create an experience that prompts emotion, leaving an impression on your audience.

This involves pulling together several different design aspects, which we’ll cover below.

Form vs Function

Form, on a simple level, means your design aesthetic and that which influences the atmosphere, and stirs emotion, by combining space, light, composition and colour.

A typical event will take place in an exhibition hall, where materials, textures and colour will significantly impact the space. For example, using natural colours and materials have been found to create a feeling of peace, wellbeing and creativity.

Your choice of colour palette has the ability to really impact the psychology impression that your audience has towards you – so this is something certainly worth thinking about.

It’s also essential to think carefully about how you’ll integrate your established brand style, which should extend to marketing materials and social media channels.

On the other hand, as the old saying goes, form must follow function. Even the most intricate, beautifully designed event will come to nothing if, as we keep coming back to, it doesn’t help you achieve your business goal.

The more functional aspects of design should consider how you’ll place your exhibition stand in relation to the natural movement of footfall around the exhibition hall, how your staff approach interested delegates, and how those delegates can interact with your event space.

Technology

Integrating innovative tech can really help to boost the appeal of your event space, by creating curiosity, interest and buzz.

However, tech itself isn’t enough on its own. It’s essential to think creatively about how you’ll use it to bring your brand and your marketing messages to life. Integrating technology for the sake of it is a sure-fire way to eat chunks from your budget without achieving anything.

Our blog on innovative event technologies features some great ideas of ways in which you can integrate tech.

Engagement

Any good marketer worth their salt will no doubt talk about the importance of driving engagement, but what does that really mean?

In the events industry, this means encouraging people to participate with a brand, in order to produce a positive, memorable experience that sticks with them.

However, this doesn’t happen by coincidence. It requires careful and methodical planning, much of which we’ve already discussed.

Attending an event is a unique experience for someone since it’s the only realistic way they’d be able to connect with your brand through all five senses.

Understanding People

What makes or breaks your event is: people. From the employees you choose to work on your event, those participating on the day and the visitors you attract, they all play their part in imparting your messages.

Think carefully about the reasons people attend events; not only are they looking to engage with brands, but they’re also on the lookout for networking opportunities with like-minded professionals.

With that in mind, are you facilitating this with areas where attendees can mingle, exchange info and chat?

Reporting

The exhibition and trade show sector in the UK is worth about £19.2bn in spend every year. With such vast sums tied up in the idea of successful events, it’s easy to understand why it’s important to monitor goals and metrics.

The exact ROI isn’t easy to measure since it isn’t always feasible to gauge direct financial gain. We’d instead recommend thinking of your success in terms of return on objectives. Once you’ve defined your primary objectives, you can then set metrics which will reflect upon the success of your event in realistic terms.

In this section, we’ve outlined some of the data points you can use to formulate your post-event report.

Data Points

The first step is to understand what data points you can use. Then you can decide on which are the most important to you.

The most simple and basic data you can look at is event entry data; then you can ask yourself what time people are arriving at the event and whether they’re returning or not. This can help you establish whether the overall event itself was a success, and whether it’s worth exhibiting there again.

Depending on your technical capabilities, you can also track ‘dwell time’ in certain locations, which will provide some valuable insight as to what the most popular areas, stands and talks are.

You may also wish to collect qualitative data through pre or post-event surveys. This is incredibly valuable information, as it gives you a real in-depth look at the attendee experience, where you can evaluate their feedback to understand what did and didn’t work.

You must also ensure that you’re tracking your existing digital channels, such as Google Analytics, rank tracking software and social media channels to see how your traffic and engagement levels may have changed throughout the duration of the event.

Metrics

The metrics you choose to track will depend mainly on what your overall goal is. This is the most crucial part of your event strategy as it will determine whether or not you’ve achieved your business goals.

Whatever you’re attending an event for, whether it be brand awareness, engagement or a new product launch, you can measure the event with the same metrics, such as social media mentions, event hashtags, or email sign-ups.

You should keep in mind, though, when you’re tracking engagement, the metrics will vary depending on what is important for your business. For example, if you’re hosting a product launch, you may wish to track brand mentions.

Other goals, such as lead, and revenue generation, are much easier to measure, although the overall target must be agreed before the event begins.

Takeaways

In this guide, we’ve given you an idea of how you may plan, measure and design your ideal event.

As we’ve covered, the planning and strategy behind your event is absolutely fundamental to whether your event is deemed a success or not. Without setting realistic, measurable goals, it’s impossible to quantify whether your goals have been achieved.

We’ve discussed how behavioural economics and emotional triggers can encourage delegates to engage with your brand, and how you can report on these factors.

If you’re looking for any more advice on your next exhibition, then why not speak to us at Versatile? We partner with many specialist businesses to offer complete solutions for events, exhibitions and roadshows, contact us now to find out more.

 

 

In a society with growing expectations, it is without a doubt getting more difficult for businesses to get a typical consumer’s attention. Expectations continue to rise, and businesses without brand recognition may find it increasingly more difficult to get consumers on side.

But today’s technology enables these businesses to maximise their chances of getting potential consumers interested in many different ways. Exhibitions, live shows and other events continue to grow, and these are the perfect opportunity for a business to show consumers what they are really all about.

At Versatile, we can help a business make their presence known, and in this blog we’re going to explore the different options available to you.

Why are Media Event Structures so Important?

There is no doubt that any business would want to make their presence known at exhibitions and other live events. With hundreds of interested people roaming around, these events can be the ultimate way to market yourself.

However, in order to stand out, a business must do something unique. This is where media event structures come in. They can provide the perfect solution to one of the biggest problems – gaining a potential consumer’s attention.

Modular Media Structures

This is where you can get creative – a modular system makes it possible for you to customise your structure. Whether you need it indoors or out, in a small area or a large one, with today’s advanced technology anything is possible.

The modular media structure above, shows just how eye catching the use of lights can be, and these can be as customisable as your imagination allows.

You can choose from a range of customisable media glass products for your structure, which essentially creates a wall of completely transparent glass – making it completely unique when compared to other LED displays – which displays moving imagery and graphics that really catch the eye.

Container Based Media Structures

Maybe you need something that is more suited to a smaller space, or maybe you need something that is much more interactive and distinct. Container based media structures allow you to choose a versatile container that can meet all your needs. You can adapt and brand it as much as you want – it can be the perfect show off for any business. It also really allows you to maximise the use of the space you have available.

If you have a good amount of space, your stand can seriously stand out at any event. With bold colours, seating areas, screens, lights and text, you can really create a sense of FOMO (Fear of missing out) for anyone at the event who hasn’t been to your stall yet.

Read about these structures in the media structures brochure here.

Previous Work:

Samsung

Samsung, used this structure to help with their infrastructure for their European tour. This was done through a branded Samsung mobile unit, and shows how a business can stay true to their brand with their event structures.

Mazda

Mazda UK, opted for an outdoor unit specifically branded to them and tailored to their needs. The unit is a great example of how creative businesses can get; this outdoor unit is spacious on the inside and can be used to show off cars on the unit and on displays.

In addition, there are many facilities in this unit, with TV screens, coffee machines and seating areas allowing for hospitality management.

Jamie Oliver & Hotpoint

Hotpoint collaborated with Jamie Oliver to create a mobile cooking classroom intended to spread the message of healthy eating and home cooking. This state-of-the-art mobile facility was requested by Hotpoint, and the result is incredible.

With 7 teaching podiums equipped with Hotpoint equipment, live CCTV cameras feeding footage to 3 50” TV displays, and even a pop out seating area, this unit truly has created something new and special.

It has continued to allow Jamie Oliver to teach people inside of the truck on healthy eating, while making use of Hotpoint’s equipment, promoting a healthier lifestyle in a society with a growing trend of obesity.

 

If you have any questions about anything we’ve covered in today’s blog, or you’re interested in discussing anything with us, get in touch today.

Bring your event to life with a media enabled event structure & World first event technology.

We understand how hard it is in today’s busy World to get attention. And, keeping it is even harder.

We help our clients make memorable connections and lasting impressions with UNIQUE interactive, beautiful and vibrant displays. From exhibitions and concerts to brand-new product launches and pop-up shops or an impressive hospitality solution our modular and container-based media structures form the perfect event structure for our clients.

Choose from our customisable media glass products to pick the right structure for your indoor or outdoor event.
This WORLD-FIRST modular system makes incorporating the technology into smaller and difficult to access areas equally as possible. Create a wall of transparent glass in which you can display moving and eye-catching graphics. We can also build into exhibition stands, shell schemes and other temporary structures. Or choose our container-based structures which can be double-stacked to create an impressive display.

Illuminate your message with our transparent media-enabled event structures. They are the only event solution you will need to create an impact.

Dynamic, fun and interactive, clients can benefit from artwork on glass walls that can pulse in time to music, mimic the movement of audiences or even play bespoke frames.
It’s really simple to bring your message to life but if you don’t have your own in-house media team, we can also help you by creating beautiful and relevant graphics for your display.

We can also provide additional bolt-ons to your structure to help make your event go with a bang from bars to balconies to Wi-Fi and seating; just let us know what you need to create your wow factor!

World-leading brands and their agencies trust us to deliver in style, again and again, whatever the stakes. Tell us your goal and we’ll take it from there. Contact us today on 01780 720217 or info@versatilevenues.co.uk to discuss your next event or to arrange to view our media glass structures and event vehicles in action.

NEW DOUBLE DECK AVAILABLE TO HIRE FOR 2018…

Brand new for the 2018 season is the Versatile double deck unit which is sure to create an exceptional impact at any event.

Whether you a looking to host a roadshow or to entertain at a trade show, concert, sporting event or corporate party this mobile solution is guaranteed to make a real statement and is available for short or long term hire.

Key Features:

• Fully glazed glass atrium front (that can be opened fully)
• Roof deck with jumbrella awnings, heating and lights.
• Colour changing LED lit interior space
• Huge 50.5sqm ground floor interior
• Imposing exterior branding opportunities
• DDA Access lift
• 13.6m in length (excluding tractor unit)
• On-board generator for self-contained operation
• Air conditioning and heating
• Modular/flexible interior furnishings for short term hire
• Full hire/roadshow customisation possible

We have a selection of premium furniture included within our hire rates as well as a comprehensive list of optional extras, offering your clients, visitors or friends an extraordinary, bespoke designed experience they are sure to remember.

With a considered 360 degree design our double deck hospitality unit is exceptionally beautiful from all angles. It also offers a large area in which to expose your brand with high impact visuals and branding.

You bring the guests and we will deliver the rest!

Contact a member of the Versatile Team today to find out more information about hiring our double deck unit for your next event or allow us to talk you through the other options we have available for hire or purchase.
Contact us on 01780 720217 or info@versatilevenues.co.uk

We are excited to announce that our brand new website is live! You will see that things are looking pretty colourful around here! We set out with the aim of making the new website faster, easier to navigate and easier for us to keep you updated more regularly, but most of all we wanted to help our clients get to know us and what we offer a little better.

Not only is it the changes to navigation and the new content structure which makes our new website so great but also our core foundations are now clearly explained. We have split the ‘most searched’ for sections of our site into four key areas; Roadshows, Exhibition trailers, Event Management & Event Logistics, all of which are supported by an additional services section. We hope this will help you to find what you are looking for quickly.

Please do take a moment to explore our new site, learn more about what support and services we can offer you, meet our wonderful team and find out more about our fleet of mobile units available for both hire and purchase.

To keep up to date with the latest updates from Versatile be sure to ‘like’ us on Facebook and ‘follow’ us on Twitter. We hope you will check back here regularly to see all the latest news from the World of Versatile.

This summer, Hotpoint is joining forces with the Jamie Oliver Food Foundation to keep cooking skills alive, using Jamie’s passion and Hotpoint’s expert equipment.

Versatile was approached by the Team at Hotpoint with a brief to create a mobile unit that would provide a unique and flexible solution to help enable Jamie Oliver to continue his campaign for a healthier nation, equipping as many people as possible with the skills to have the confidence to cook in a healthier way, every day.

According to Hotpoint, recent research revealed that close to one in five UK adults “rely on a diet of takeaways and convenience food due to lack of knowledge in the kitchen”, with a further one in 10 admitting that they never cook from scratch.

The Team needed to reach as many people as possible, in places where obesity and diet-related disease is prevalent with the aim to inspire and educate the nation.

Versatile’s skilled team of craftsman got to work and created a state-of-the-art facility; The Hotpoint Mobile Teaching Kitchen. The Hotpoint Mobile Teaching Kitchen includes 7 teaching podiums with integral facilities, a prep kitchen and integral CCTV cameras over the teaching podiums to live feed the three 50” monitor so students inside and out can see the food preparation in detail.

An outside seating area has been created with foldable picket fencing creating a welcoming area to relax and learn.

Hotpoint’s mobile teaching kitchen will offer free cooking lessons with Jamie Oliver Food Foundation teachers using Hotpoint cooking appliances. The Mobile Teaching Kitchen will be in each community for a week and will be open to people of any age. There will be six teaching locations across the UK; Crystal Palace, Bristol, Middleborough, Sunderland and Liverpool, with the sixth location to be confirmed after a nationwide competition.

Versatile are particularly proud of this partnership. Not only for realising Whirlpool’s dream of an incredible, state of the art mobile kitchen but also for being part of an important message to #cookforchange but having the confidence and skill set to cook in a healthier way, every day.

Just when you think you have got to grips with all the Marketing buzz words and jargon floating around inter-space another one appears…Experiential Marketing.

So first of all let’s talk about what experiential marketing actually is. Experiential marketing is all about the customer experience. An experience which is exciting, fun and memorable. One that evokes emotion. The aim being to create, a sometimes sub-conscious, bond between the customer and your brand resulting in brand loyalty and of course the potential for additional sales if not today or tomorrow then further down the line.

To make any campaign a success it is critical that you target the right audience at the right time and in the right way. When working with our clients here at Versatile we take some time to talk through who the target is and how to best approach them for optimum success. From underground stations to shopping centres to football stadiums we have done them all.

You may have noticed big brands making a move towards experiential marketing where traditional paid marketing has begun to fail to hit the mark and deliver the results being demanded. Wouldn’t you rather go home and tell someone the amazing thing you have done today rather than something you have got? We are all guilty of jumping on social media to post and tweet about an experience we have had. No longer are you talking to the 100 people who attended the event but to thousands of people across different age groups and locations – is there any quicker way to get your brand message and product out to a wider audience?

Why not have a chat with us today about how we can help you create that important ‘talkability’ factor via your next campaign. Let us reveal the secret to success through Experiential. You can call a member of our Team on 01780 720217 or email info@versatilevenues.co.uk

The opportunity to take an event to a previously unexplored space is an exciting consideration for 2017 and beyond. Bringing an unusual and unexpected hospitality experience to your visitors and teams increases the chance of interaction, attendance and participation. Versatile’s events team, with our fleet of vehicles, trailers and structures will allow you to host an experience whenever and wherever it is needed.
Versatile’s Managing Director Timothy Cook answers some of the most commonly asked questions below:

 

Q) I am contacted a lot by marketing companies. What makes Versatile different from any other mobile hospitality specialists?

A) Here at Versatile we are so much more than just a mobile hospitality and marketing company; we help our clients entertain, communicate, engage & express their brand personality. We have the know-how and expertise to bring brand messages to life during your events, offering 5 star logistic and operational support. We place great value on our Team and the importance of them in all aspects of what we do; you will always find us passionate, professional and ready to help.

Q) I am interested to know who your customers are and what markets you are active in?

A) The proof is in our partnerships. World-leading brands and their agencies trust us to deliver in style, again and again. We provide innovative spaces for almost anything you can think of; touring hospitality, site offices, team eventing, TV & radio broadcast, product launches & roadshows to name a few. Customer satisfaction is at the heart of our business and we are delighted to welcome clients back time and time again.

Q) How standardised are your vehicles and to what extent are you able to customise to my unique requirements?

A) Our factory team have many years’ experience in bespoke vehicle and trailer design and manufacture. The team of skilled craftsman are always keen to take on a new challenge as well as building from our standard design portfolio. Once we are satisfied we have a practical solution to achieve your vision we will support you through the entire design process from conception through to execution.

Q) I would love to do something a bit different for our customers during the 2017 season but I simply do not have the infrastructure or resource to manage this – How can you help?

A) The kind of Versatility mentioned before requires a unique infrastructure. We have twelve acres of production workshops, warehousing, storage and fulfilment facilities, a fleet of 70 vehicles and a spirit of a family business that has thrived since 1933. This means we can tailor our services in order to ensure we meet all your needs.

Q) Great! I can see how you can bring my ideas into reality but I have to go away and discuss with the wider Team – What would be your message to them?

A) Here at Versatile we create extraordinary spaces, events and experiences from scratch. Hospitality, product launches, TV & Radio – we do it all. Big, brave, complex? Even better. In a word, we’re Versatile.