In our latest case study, we’re showcasing our work from our partnership with Liverpool based creative agency, Meet & Potato. They asked for our help to create an immersive brand experience for Mercedes-Benz Vans UK (MBV), to help communicate that the brand had shifted solely from a vehicle manufacturer to a fully fledged holistic transport solution provider.

Background

After identifying changes in how their consumer-based were responding to brands and their subsequent marketing campaigns, MBV made the decision to shift their brand position from purely a vehicle manufacturer to a holistic transport solution provider.

This change of stance enabled MBV to explore different routes to market. Their annual event, Van Experience Live, was an ideal opportunity to refresh the format in line with their vision, which would be vital to in reaching new audiences and more customers.

Found out more about the event and what we did here>