• Mercedes-Benz Vans UK

    The Vision

    Versatile was engaged by Meet & Potato, a Liverpool based Agency to create an immersive experience for Mercedes-Benz Vans UK (MBV) to communicate the brand shift from vehicle manufacturer to holistic transport solution provider.

    Having identified changes in how consumers respond to brands and their marketing campaigns, MBV began to shift their positioning so it was seen less as a vehicle manufacturer and more of a holistic transport solution provider. This modern approach made up a large part of their ‘adVANce’ strategy, which brought their key business message of “Keeping Businesses Moving” to the forefront.

    This change in positioning within their sector enabled MBV to explore alternative routes to market. What’s more, since their annual event, the Van Experience Live, was coming up, refreshing the format of it in line with their vision would be vital in reaching new audiences and their future customers.

    Goals & objectives

    For the event to be a success, MBV had to deliver an experiential brand event. In other words, it had to take the concept of reaching customers to new heights. It had to provide each consumer with a personal experience they would remember and connect them with the brand.

    As a branding exercise, the event would also have to reach a broad target audience, that could later be nurtured through the buying cycle.

    Event highlights:

    • Electric vehicle range
    • Mercedes PRO
    • Digital infrastructure connecting businesses to the fleet
    • Vehicle solutions for improved efficiency
    • The future of autonomous vehicles
    • Differentiators that set MBV apart from the competition

    The formula of success

    Meet & Potato formulated a strategy to create a self-contained experiential event, and so The Keeping Businesses Moving roadshow was born. The target audience were not only existing customers but commercial fleet managers, small business owners, sole traders, drivers and entrepreneurs. To ensure engagement and demonstrate MBVs innovative approach the roadshow had to go direct to the potential customers and provide an experience like they’d never had before.

    To make the event come alive, Meet & Potato engaged with us to create a 16m double-expanding articulated trailer which would contain three multi-sensory experiences. The trailer itself was designed to be alluring. It was black with minimal branding. Only when visitors entered would they be greeted by one of the many Brand Ambassadors trained specifically for the event and then submerged into the brand story through sensory lighting and sound effects which accompanied the technologically advanced experience.

    As Meet & Potato explain, “…the story was played out in an emotive 360° video. Taking a seat on a motion-controlled platform, visitors enjoyed a full Virtual Reality (VR) experience as they joined a series of business customers in their Mercedes-Benz van to see how the brand keeps them moving, while they keep their customers moving…”

    The event also utilised Augmented Reality (AR) to show the future of MBV, enabling visitors to engage with the carefully curated content throughout the mobile venue. Added to this was the Mixed Reality (MR) experience using Magic Leap. This was the first time Magic Leap had been used in the commercial vehicle sector. This wearable technology that brings the physical and digital worlds together as one enabled MBVs event visitors to explore a futuristic world.

    Before the event began the trailer was tested by 400 people, including staff from Liverpool John Moore’s University Technology department.

    Overall result

     

    Once the venue was complete, staff trained and testing complete MBV were able to welcome up to 300 visitors each day.

    Each visitor was asked for feedback and 100% of it was positive with the event scoring an average of 9.46 out of 10. What’s more, the gamification of MBVs story enabled them to reach a much wider audience, many of whom were outside of their existing dealer network and usual customer base, but who’re still their ideal client.

    Steve Bridge, Managing Director at Mercedes-Benz Vans UK said:

    “It’s essential the pioneering spirit of Mercedes-Benz continues through innovation. This trailer brings the brand to life with more passion and pride than ever.”

    This project gained recognition from Forbes as one of the top AR projects in 2019!

    Find out more about this project from Meet & Potato, here >

    If you would like to learn more about how Versatile can bring your next idea to life please call a member of our Team on 01780 720217 or email info@versatilevenues.co.uk

  • Jamie Oliver

    Hotpoint and Jamie Oliver Food Foundation is on the Road!

    This summer, Hotpoint is joining forces with the Jamie Oliver Food Foundation to keep cooking skills alive, using Jamie’s passion and Hotpoint’s expert equipment.

    Versatile was approached by the Team at Hotpoint with a brief to create a mobile unit that would provide a unique and flexible solution to help enable Jamie Oliver to continue his campaign for a healthier nation, equipping as many people as possible with the skills to have the confidence to cook in a healthier way, every day.

    The Team needed to reach as many people as possible, in places where obesity and diet-related disease is prevalent with the aim to inspire and educate the nation.

    Versatile’s skilled team of craftsman got to work and created a state-of-the-art facility; The Hotpoint Mobile Teaching Kitchen. The Hotpoint Mobile Teaching Kitchen includes 7 teaching podiums with integral facilities, a prep kitchen and integral CCTV cameras over the teaching podiums to live feed the three 50” monitor so students inside and out can see the food preparation in detail.

    An outside seating area has been created with foldable picket fencing creating a welcoming area to relax and learn.

    The Hotpoint Teaching Kitchen and Jamie Oliver’s Food Foundation will be on the road throughout the summer of 2017 educating the nation on how to live a healthier future.

    If you would like to learn more about how Versatile can bring your next idea to life please call a member of our Team on 01780 720217 or email info@versatilevenues.co.uk

  • Samsung

    Fantastic brands require a second to none support infrastructure. When Samsung embarked upon their European tour Versatile provided that trusted infrastructure to move, erect and maintain a fully branded mobile trailer unit.

    This was showcased at premium events such as Goodwood Festival of Speed and in pride of place at the Ideal Home Show proving mobile trailer based units can make a real impact indoors as well as out.

    Having operated three tours now for Samsung we are proud to be one of their trusted partners.

    If you would like to learn more about how Versatile can support in your next marketing campaign, whether this be indoors or out, please call a member of our Team on 01780 720217 or email info@versatilevenues.co.uk

     

     

     

  • Mazda

    Mazda UK made the decision to invest in a premium outdoor events unit and approached Versatile for our support. The brief included the need for a spacious, flexible solution including the option to display cars either on or off the unit with access to digital displays to be used to show Mazda specific content.

    The finished unit is a real head turner and often gets commented about out in the field. Not only does it look good but it is also a functional hospitality space with coffee facilities, TV screens, and hospitality areas with top spec furniture as well as a weather proofing option to enable use whatever the weather.

    We continue to manage the logistic operations for Mazda by facilitating storage, arranging install and derig & always having an Event operator on site throughout the duration of the event.

    Cool design, complex construction, warm hospitality, smart logistics and event management at any scale… we do it all. Give us a call today to discuss you next big idea on 01780 720217 or email at info@versatilevenues.co.uk

  • Tranam

    TranAm enjoy a wonderful reputation for delivering premium motorcycling clothing, parts and accessories across the UK. With a history of delivering the very best in terms of quality & reliability for over 40years we knew we had to create a special unit for them to display their products whilst on the road.

    Specialist interchangeable racking was created to offer a flexible display unit which carried the TranAm brand colours making it instantly recognisable.

    We installed a pop up TV screen which can be elevated from out of the floor and used to show any marketing material, yet can be safely stowed when in transit.

    Finally, the studio worked tirelessly to create stunning graphics and a full body wrap to finish the vehicle off to the premium specification enjoyed throughout.

    Here at Versatile we have a range of exhibition units available for short or long term hire or purchase. You can call us on 01780 720217 or email at info@versatilevenues.co.uk

  • Aico

    Aico are a market leader in domestic CO and fire protection products and training. Aico offers expert technical support and provides advice on alarm selection, siting and installation.

    Versatile have now created three fantastic mobile showroom and training vehicles for AICO. This multi-use set up allows them to maximize the use and live time of each vehicle; when not in use publically the Team can use the vehicle for internal training.

    Premium products need to be displayed in an environment representative of the brand and these vehicles certainly do that…

    Versatile now fully manage all of the day to day operations of these vehicles and have a dedicated booking and install process to ensure best efficiency at all times.

        

     

    Would you like logistical and operational support to help streamline your next project? Please call a member of our Team on 01780 720217 or email info@versatilevenues.co.uk

  • Maserati

    Having created a bespoke trailer with showroom synergy for Maserati Versatile have deployed their unit at many events, not only offering logistic services but also staffing the trailer when live at events and managing the hospitality offering.

    Taking your product, brand and message direct to your customer or Client via B2C or B2B mobile units is a direct and powerful marketing tool. It provides the perfect opportunity to gain instant feedback and encourage customer loyalty.

    Here at Versatile we believe that the secret to a successful brand activation lies in how we can bring your brand to life by experiential campaigns, interactive experiences and memorable events. We want to ensure the right sort of impact for your brand and customers so would love to discuss your requirements and how we can support you.

    To discuss further please call a member of our Team on 01780 720217 or email info@versatilevenues.co.uk

  • LG

    When LG launched their Signature range at Christmas they looked for a structure with a really premium, brand synergy to showcase the brand and product to its absolute best.

    We were delighted to offer support to this project, being a key part of the production and logistics operation, creating an incredibly eye-catching, on-brand structure.

    Installed at One New Change opposite St Pauls cathedral; a beautiful spot for a Christmas launch and prime location for high visibility and optimum exposure over this busy time of year.

    The pictures tell all you need to know on this one…we think it’s simply stunning. Do you agree? If so, please do get in touch to discuss your next dream project on 01780 720217 or email info@versatilevenues.co.uk

  • Jameson

    We were approached by one of our customers to offer support on the sampling of 15,000 cans of Jameson, Ginger & Lime across London

    Due to the nature of product sampling being a high volume, low time activity we needed to ensure we supported on a high impact and high visibility campaign. The date was decided on; Friday 17th March 2017; St Patricks Day. As well as 15,000 samples of Jameson Ginger & Lime the vans were also loaded with full branded distribution trolleys, flags & flagpoles, selfie frames, hashtag hand stamps and leaflets.

    The Team arrived upon the pre-identified key sites and within under 4 hours all 15,000 cans and leaflets were distributed, vans were re-packed and we were off site, back to base.

    We have seen product sampling become such an important part of a business’ marketing strategy. It can be a powerful first step in getting a customer to try your product. The customers own experience is so important and product sampling can help create that real connection between a person and a product.

    If you are considering introducing sampling into your next campaign please do give us a call to discuss how we might be able to support you with the execution. You can call us on 01780 720217 or email at info@versatilevenues.co.uk

  • One Plus

    With a very specific brief for a full European tour based on a single deck coach coupled with a very short lead time Versatile created a mobile showroom complete with photo booth and demonstration areas to support the launch of the OP3 mobile handset.

    Here at Versatile we managed the full logistic and operations offering a complete service solution.

    Taking your product, brand and message direct to your customer via a B2C roadshow is a direct and powerful marketing tool. It provides the perfect opportunity to gain instant feedback and encourage customer loyalty.

    Here at Versatile we believe that the secret to a successful brand activation lies in how we can bring your brand to life by experiential campaigns, interactive experiences and memorable events. We want to ensure the right sort of impact for your brand and customers so would love to discuss your requirements and how we can support you.

    To discuss further please call a member of our Team on 01780 720217 or email info@versatilevenues.co.uk